Treeposted..
Joined: 17 May 2008
Posts: 55
an article on the masters connection bulletin board
Fear-based ads sneak into subconscious, researcher says
Fear-based ads sneak into subconscious, researcher saysStory Highlights
Fear-based attack ads are sometimes used by candidates to influence voters
CNN gathered eight undecided voters to measure the impact of attack ads
Psychologist Drew Westen says fear-based ads appeal to voters' subconscious
By Randi Kaye - AC360 Correspondent
ATLANTA, Georgia (CNN) -- Terrorism, a slow economy and rising gas prices are issues that can keep American voters awake at night.
Undecided voters gathered at Emory University, where Dr. Drew Westen studies how brains react to messages.
1 of 3 Political strategists know that the most successful candidates are masters at capitalizing on fears such as these, and that can make a huge difference at the polls.
In 1964, Lyndon Johnson was running for president against conservative Barry Goldwater when his campaign unleashed the "daisy ad." It showed a little girl counting as she plucked a daisy, charmingly mixing up her numbers.
Then a baritone voice takes over, counting down to an overwhelming nuclear explosion. It's followed with a warning that the stakes are too high not to vote for Johnson.
The ad, which ran only once, was so chilling and effective, analysts say, it helped Johnson win the presidency by one of the widest margins in U.S. history.
CNN recently gathered eight undecided voters to see how they would respond to attack ads and how the ads might affect their choices. They met at Emory University in Atlanta, Georgia, where psychologist Drew Westen studies how brains react to candidates' messages.
Westen, who wrote The Political Brain said fear-based attack ads are effective because they tap into a voter's subconscious.
"Those kinds of gut-level reactions tell us things like, 'I don't feel like this person is telling us the truth,' " Westen said. "Unless someone is a really good con man, those reactions are extremely helpful. The conscious brain processes only a tiny percent of information."....
FULL ARTICLE:
http://www.cnn.com/2008/HEALTH/06/06/ps ? index.html
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So, since you know about fear based advertising,
And the latest teachings are saying "prepare by the summer"
"prepare for being the class of 2013."
These teachings are SO fear based.
Maybe take the time to see how the CNN article can apply to Americans ( and I am sure this is a world wide marketing phenomenon)
stretch a bit to see how the teachings are fear based toward the RSE crowd.
Those of us "on the outside" can see this very clearly.
Fear is a very motivating factor in your preparations for something that "may never occur because the greatest of my predictions
are the ones that never manifest." A convenient out for the channel .
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